CONTENTS

TITLE PAGE

INTRODUCTION

UNIT 1. INTRODUCTION TO QUALITY MANAGEMENT

UNIT 2. EVOLUTION

UNIT 3. CUSTOMER FOCUS

REVIEW units 1-3

UNIT 4. LEADERSHIP

UNIT 5. ENGAGEMENT OF PEOPLE

UNIT 6. PROCESS APPROACH

REVIEW units 4-6

UNIT 7. IMPROVEMENT

UNIT 8.EVIDENCE BASED DECISION MAKING

UNIT 9. RELATIONSHIP MANAGEMENT

REVIEW units 7-9

UNIT 10. QUALITY STANDARDS

UNIT 11. QUALITY MANAGEMENT SOFTWARE

UNIT 12. QUALITY CONTROL

REVIEW units 10-12

UNIT 13. QUALITY ASSURANCE

UNIT 14. SERVICE QUALITY

REVIEW units13-14

APPENDIX

CONCLUSION

REFERENCES & RESOURCES

UNIT 6. PROCESS APPROACH

 

Part A

One of the most important aspects of the year 2000 revisions of ISO 9001 and ISO 9004 was the adoption of the  process approach to quality management systems (QMSs). A strong consensus for adopting the process approach formed very early in the revision cycle.

This approach improves on that of the previous standard by providing a much more generic structure readily applicable to all sectors of the economy and sizes of organization. At the same time, it allows the requirements to be stated in language more familiar to line managers and less encumbered by quality jargon.

 ISO 9001:2000 focuses on improving the effectiveness of a QMS to enhance customer satisfaction by meeting customer requirements, while ISO 9004:2000 focuses on improving the effectiveness and efficiency of a QMS to enhance interested party satisfaction by meeting interested party requirements. The common structure of the two standards is demonstrated in Figure 1.

The process approach is one of the eight quality management principles upon which the entire ISO 9000 series of standards is based. This principle says a desired result is achieved more efficiently when activities and related resources are managed as a process.

The word «process» is defined in ISO 9000:2000 clause 3.4.1 as «a set of interrelated or interacting activities that transforms inputs into outputs». Inputs to a process are generally outputs of other processes. Processes in an organization are generally planned and carried out under controlled conditions to add value.

From the principle and process definition you can see the process approach is a powerful way of organizing and managing how work activities create value. While a more traditional structure organizes and manages work activities vertically by function, with quality problems frequently occurring at the boundaries of the functional departments, the process approach organizes and manages work horizontally the way work activities create customer value.

 The process approach directly links process inputs that come from suppliers to the outputs of the process that go to customers. This horizontal linkage between suppliers and customers is an excellent way to manage and continually improve both the effectiveness (the amount of value created for the customers) and the efficiency of the process (the amount of resources consumed).

Once the processes needed for the QMS and their sequences and interactions have been identified (see Figure 1), it is necessary to establish management responsibilities and accountabilities for the performance of these processes. Many methodologies are available for managing and improving processes, but all share some simple basic elements. A simple process management and improvement methodology organized in a series of steps is described in the following:

 Step one: Establish the responsibilities for managing the process. It is critical to have an overall process manager or process owner with end to end responsibility and accountability for all aspects of process performance. The process manager needs to understand the entire process and have the authority to effect changes in any part of it.

The process manager is responsible for the following:

Forming the process management team, which includes representatives from each major part of the process.

Ensuring the process operates in a controlled state of predictable performance.

Establishing process performance measures that adequately characterize the efficiency and effectiveness of the process in meeting the needs of all customers and other interested parties.

Ensuring all aspects of process management and improvement are performed. This includes creating documentation, tracking performance, and securing and allocating resources.

Step two: Define the process. The process manager and process management team need to carefully define the process so everyone working within the process has a shared understanding of how it operates. How much documentation is required depends on such attributes as the stability and education of the workforce and the complexity and criticality of the process.

All process inputs and outputs are identified, along with the suppliers and customers, who may be internal or external. The team also identifies process steps and flows. Many quality tools, such as block diagrams and flowcharts, are available to support these activities.

Step three: Identify customer requirements. Carefully gather, analyze and document customer needs, including how customers use the outputs of the process. Communicate frequently with customers to understand needs from their viewpoint.

To the extent possible, define measurable customer needs and rank them in order of importance. Directly validate needs and requirements with customers.

Step four: Establish measures of process performance. Translate customer needs and requirements into measures of process performance. This is one of the most important and difficult steps in process management.

Include customer satisfaction, in-process measures and measures of supplier performance in process measures. Relate all important customer needs, such as on time performance, defect or error rates, tolerance intervals, product reusability, and worker health and safety, to performance measures.

The process approach is therefore one of the strongest approaches for integrating management system standards because each process must be managed and improved simultaneously for all process performance measures. Directly linking process performance measures with customer needs is one of the most powerful aspects of process management.

Step five: Compare process performance with customer requirements. Use the process performance measures to ensure your process is operating in a stable and predictable manner.

Compare the process performance measures with the needs and requirements of the customers. Use a variety of statistical tools for analyzing process measurement data to help quantify process performance. Identify critical process improvement opportunities through gaps in process performance.

These first five steps provide a basic methodology for process management. But the responsibilities of the process manager and process management team do not end there. A significant benefit of process management is its natural fit with process improvement. Once process performance has been compared with customer requirements, process improvement is the natural next step.

Step six: Identify process improvement opportunities. Use gaps in process performance vs. customer needs to determine critical process improvement opportunities. Analyze process performance measures for improvement opportunities related to sources of such attributes as errors and defects, process simplification opportunities, process bottlenecks and lack of adequate process controls.

Both process effectiveness and efficiency can improve as a result of process improvement activities. Many tools exist to identify process improvement opportunities.

Once process improvement opportunities are identified, any of the many quality improvement methods can be used to improve process performance. These quality improvement methods fit naturally into step seven of the process management and improvement methodology.

One quality improvement method that can be used at this step is the plan, do, check, act (PDCA) cycle.

 Step seven: Improve process performance. Select the process improvement opportunity to pursue. This selection should take into account such attributes as the criticality of certain improvement needs, difficulty of improvement opportunities, and resources and expertise available.

Establish quality improvement teams to pursue specific improvement opportunities. These teams are established by the process manager and process management team. The quality improvement teams report to the process manager or the process management team and are typically disbanded once their improvement project is completed.

The quality improvement teams complete the following activities:

Clarify the improvement opportunity problem statement, schedule and budget.

Determine the root causes of problems.

Develop and implement countermeasures to reduce or eliminate the occurrence of root causes.

Stabilize the process at the new level of performance.

Return to step six or seven.

The process approach is an important part of the system approach to management. The process approach assumes understanding and managing interrelated processes as a system can contribute to an organization's effectiveness and efficiency in achieving objectives.

Using the process approach, a QMS is comprised of the following four categories of interrelated processes:

·        management responsibility;

·        resource management;

·        product realization;

·        measurement, analysis and improvement.

Each process can be managed and improved using process management and improvement methodology, but managing the interrelated processes as a system introduces additional improvement opportunities.

First, processes can be analyzed and improved together as mega-processes, increasing the opportunities for improvement. But you can also directly pursue improvement of the entire QMS using audit and self-assessment (using 9004:2000 or quality award criteria) results and the PDCA cycle.

The multiple levels at which continual improvement occurs make QMSs based on the process approach a powerful way to manage organizations toward achieving performance excellence.

 

EXERCISES

1. Sum up the main ides of the text and retell it in Russian.

 

2. Read and translate the following word combinations from English into Russian.

organizations      deliver      intangible      promotes       enhance

effectiveness       essential      expected       inputs          process

application       individual      processes        information      management

 

All 1)_________ use processes to achieve their objectives. «A process: set of interrelated or interacting activities that use inputs to 2)_________ an intended result

NOTE: Inputs and outputs may be tangible (e.g. materials, components or equipment) or 3)_________ (e.g. data, information or knowledge)».

The process approach is the foundation upon which your QMS must be developed.The ISO 9001 Standard 4)_________ the adoption of a process approach when developing, implementing and improving the effectiveness of a quality management system, to 5)_________ customer satisfaction by meeting customer requirements.ISO 9001:2008 promoted the adoption of a process approach when developing, implementing and improving the 6)_________ of a quality management system. ISO 900:2015 makes this more explicit (in 4.4) by expanding the requirements around QMS Processes – specifying requirements considered 7)_________ to the adoption of a process approach. For example, determining the inputs required and outputs 8)_________ from these processes , then after determining the-risks and opportunities and plans to address these in 6.1 – integrate these into its QMS processes, related performance indicators, assignment of responsibilities and authorities for these processes .

 For an organization to function effectively, it has to identify and manage numerous linked activities. Any activity, using resources and managed in order to enable the transformation of 9)_________ into outputs, can be considered a 10)_________. Often the output from one process directly forms the input to the next. The 11)_________ of a system of processes within an organization, together with the identification and interactions of these processes, and their management, can be referred to as the «process approach».

An advantage of the process approach is the ongoing control that it provides over the linkage between the 12)_________ processes within the system of processes, as well as over their combination and interaction.

 When used within a quality management system, such an approach emphasizes the importance of:

·                   An understanding of the intended results and requirements

·                   Consideration of 13)_________ in terms of adding Value and effective performance

·                   Improvement of processes based on evaluation of data and 14)_________

·                   Consistent and predictable results

·                   Meeting requirements and customer satisfaction

·                   Activity understanding and 15)_________ of interrelated processes

 

3. Read the following article and make a rendering of it in English.

Описание алгоритма работы

Клиент оставляет на сайте заявку, которая появляется на портале в виде нового вида.

О появившемся лиде сразу сообщается сотруднику, который принимает решение о назначении ответственного за его обслуживание . Он должен зайти на сайт и назначить того, кто будет работать с данным лидом в дальнейшем, а так же поставить соответствующую задачу, содержащую крайние сроки и комментарии.

Ответственный пользователь (далее ОП по тексту) получает уведомление о том, что нужно связаться с клиентом и получить у него дополнительные сведения относительно его заявки. Обязательным условием продолжения работы является назначение даты повторного звонка, чтобы уточнить, готов ли клиент заключить сделку.

По повторному звонку принимается решение о дальнейшем обслуживании лида:

•Если клиент готов сделать заказ, то создается новая сделка, в которую заносятся данные из лида.

•Если клиент еще не принял решения о продолжении сотрудничества, то ОП должен договориться о дате следующего звонка.

•Если клиент отказывается заключать сделку, то ОП должен выяснить почему. Возможны следующие причины отказа: ◾Сделка физически невозможна – ОП указывает причину. Процесс заканчивается.

Клиент хочет закупаться у поставщиков – ОП уведомляет сотрудника-оптовика о том, что тому нужно связаться с клиентом и договориться о поставках. Сам оптовик теперь становится ответственным. Важным является то, что сотрудник-оптовик после звонка должен сразу выяснить: будет клиент осуществлять закупку или нет.

Клиента не устраивает цена – ОП уведомляет главу отдела продаж об этом. Глава отдела продаж принимает решение о том, какие скидки и бонусы можно предоставить клиенту. В зависимости от этого отсылается один из пяти содержащих скидки прайс-листов, назначается дата нового звонка. Если не один из прайсов не подошел клиенту, то с ним должен связаться сотрудник-оптовик.

Клиент не идет на контакт – необъяснимая невозможность договориться (личная несовместимость, конфликтная ситуация) или связаться с клиентом. В данном случае ОП уведомляет назначающего сотрудника о том, что нужно сменить ответственного.

Другое – причина указывается в комментарии.

Данную задачу будет удобно разделить на несколько основных этапов, каждый из которых будет рассмотрен отдельно.

 

Part B

Quality and performance are the aims of process management. In this lesson, you'll learn about process management and some of its key concepts. You'll also have a chance to take a short quiz after the lesson.

Process management is an approach to management that views the activities of an organization as a set of processes undertaken to advance organizational goals. A manager using this technique attempts to design organizational processes – activities – that emphasize quality and performance.

Let» start with defining what a process is. A process is basically a set of actions that you take in a set order to accomplish a goal. All business activities can be viewed as a process under this definition. For example, let's say you operate a bakery. Baking a cake is a process.

You should also note that while there are many different ways to do something, some ways are better than others. If we're baking a cake, it's often better to add all the dry ingredients together in one mixing bowl, and then mix all the wet ingredients in another bowl. You then combine the mixed dry ingredients and mixed wet ingredients together in one bowl and mix them all together to make the batter. This is the optimal process for making cake batter. However, you can certainly mix all the ingredients in one bowl and the process will still work and you will have a cake. On the other hand, sometimes a process is too flawed to work, such as baking the wet and dry ingredients of our cake in different pans.

Processes are typically documented so that there is consistency in application. Documenting a process is simply explaining the process in writing or some other medium, such as a video demonstrating the process. A simple example of process documentation is a recipe in a recipe book.

Managers continually monitor the process and its outputs. They will then measure the process and outputs against a predetermined standard called a benchmark. You want to make sure that the process is producing up to the organizational standards. For example, a box of cereal produced by a company should contain 12.5 ounces of product, which is the baseline established by the company. Every box of cereal that comes off the production line should contain 12.5 ounces of product if the process is working correctly.

Process management seeks to continuously improve organizational processes through process analysis, which is where you break down a process into its distinct steps and the related inputs and outs of each step to see if any changes in the steps can lead to improvements in the process.

Turning to our bakery example, we need to analyze our cake batter process to see if it is truly optimal, and if it is not, what we can do to improve it. We first take a look at the recipe to break the process down into component steps. We then can use different tools to measure the process and its output. We may check the consistency of the batter, the temperature of the batter, the mixing and baking time required and the moistness of the cake produced by the batter.

If we can improve the process, we modify it to enhance performance and quality. This process may be undertaken in a scientific manner with precise measurements, tests, and computer models to test efficiencies. On the other hand, we may just use trial and error.

Returning to our cake example, perhaps we should melt our butter before mixing it with the other ingredients, and sift our flour and other dry ingredients before mixing them with the wet ingredients. We may also test to see if hand mixing or electric mixing produces a better batter. We may also experiment with ingredients of different quality and costs to make the batter. We will bake cakes with these alternative processes and compare them against our original cake, which is our current baseline. The goal is to improve the process. If we have done our work right, we may have improved the performance of our cake production as well as the quality of our cakes.

Now, let's take this a step further and get a bit more technical. An organization can be viewed as a group of processes working within a hierarchy that produces goods and services. You can think of all organizational functions, such as engineering design, production, marketing, sales, and distribution, as processes that are undertaken to serve the organization's goals, such as serving the needs and requirements of its clients or customers. In other words, a process from an organizational standpoint is the steps an organization and its members take that transforms inputs such as the work of employees and the use of materials and machines into outputs such as products and services.

 

EXERCISES

1.                Sum up the main ides of the text and retell it in Russian.

 

2. Read and translate the following word combinations from English into Russian.

update     identify      define      identifying      continual      validate

principles  approach beginning required

process done responsible monitoring functioning

 

Since the 1)_________ of ISO 9001 in 2000, the process approach has been a very important principle behind the way a Quality Management System (QMS) functions. Using this approach, a company is tasked to 2)_________ the processes within the QMS, 3)_________ how the processes function, and also identify how these individual processes interact with each other. By properly 4)_________ the processes, and the expected results, it is easier to monitor and control how the processes are functioning.

Additionally, by focusing on the processes, it is easier for your organization to work on 5)_________ improvement. By breaking the overall QMS down into smaller processes, it is much easier to identify areas for improvement, assess the risk of implementing changes, and 6)_________ that the changes have resulted in improvements to the process. Because improvement is also one of the quality management 7)_________, and one of the main reasons to implement a QMS, this is an important aspect of implementing the process 8)_________.

For more information about the seven quality management principles behind ISO 9001, see Seven Quality Management Principles behind ISO 9001 requirements.

Start by walking through your QMS process for creating and delivering your product or service from the 9)_________ (e.g., marketing or sales) and go through until the end (e.g., delivery or after delivery service). What are all of the sub-processes that are 10)_________ to get from the beginning to the end? After these sub-processes are identified, make sure you also identify the supporting processes that allow this to happen (e.g., document and record control processes).

Next, look at each of these smaller processes as a standalone entity so that you can identify the inputs, what is 11)_________, who does it, how it is done, the results expected, and the process outputs. One tool for this is the «turtle diagram» pictured below, which is one way of thinking about how a 12)_________ is structured. This is not the only process tool available, but it is commonly used and easily understood. It is also a good idea to have a process owner who understands the process and is 13)_________ for the process outcomes.

When you have identified the process, you can then gain the benefits of control, 14)_________, and improvement for each process as mentioned above. In this way, the process owner can tell if the process is 15)_________ properly, and if any changes made have resulted in improvements.

 

3. Read the following article and make a rendering of it in English.

Бизнес-процесс – это регулярно повторяющаяся последовательность взаимосвязанных мероприятий (операций, процедур, действий), при выполнении которых используются ресурсы внешней среды, создается ценность для потребителя и выдается ему результат. У бизнес-процесса должен быть единый менеджер, который управляет процессом и отвечает за его результат. В деятельности любой компании можно насчитать как минимум несколько десятков бизнес-процессов. Чтобы их как-то структурировать и выделять конкретный процесс из общей массы, вводят определенные классификации. Бизнес-процесс – это регулярно повторяющаяся последовательность взаимосвязанных мероприятий (операций, процедур, действий), при выполнении которых используются ресурсы внешней среды, создается ценность для потребителя и выдается ему результат.

Потребитель может быть как внешним, так и внутренним по отношению к организации. Внешний потребитель – это потребитель, который не входит в состав данной организации, а внутренний – тот потребитель, который находится в рамках данной организации.

Важно знать потребителя бизнес-процесса потому, что именно он явным или неявным образом задает требования к процессу и может оказывать влияние даже на сам факт существования конкретного процесса.

Если мы рассматриваем в качестве примера предприятие, производящее шины, то производство шин – это бизнес-процесс, причем основной для данного предприятия. Почему? Производство шин (как процесс) включает в себя множество взаимоувязанных операций, потребляет определенные ресурсы (сырье и материалы, электроэнергию, труд персонала и т. п.) и выдает определенный результат потребителю – готовую шину. Потребителем для этого процесса будет одна или несколько оптовых торговых фирм, которые организуют распределение товара до конечных потребителей.

Другой пример бизнес-процесса – закупка сырья для производства тех же шин. Такой процесс также соответствует данному выше определению, но потребитель конечного результата процесса будет внутренним – это производственные цеха предприятия, в которых готовят резиновую смесь, обрезинивают металлокорд и т. д.

Результат бизнес-процесса – это самая наиболее важная его составляющая. Деятельности без результата не бывает; иначе это не деятельность, а бесцельное времяпрепровождение. Без достижения результата (причем с требуемыми потребителю характеристиками) деятельность бессмысленна. А от того, как процесс выстроен, зависят в том числе и издержки этого процесса.

У бизнес-процесса должен быть единый менеджер, который управляет процессом и отвечает за его результат. На практике часто бывает (это характерно для крупных компаний), что у бизнес-процесса есть так называемые владелец и менеджер процесса. Обе эти фигуры отвечают за результаты, но при этом владелец процесса обладает полномочиями изменять сам порядок выполнения процесса, а менеджер процесса осуществляет оперативное управление. Чтобы это было более понятно, эти различия проиллюстрируем на примере.

 

Part C

The major point of the process approach is that the output of one process almost always affects another. If one creates a set of quality procedures using a limited point of view, it can result in an incomplete quality system that does not adequately control the interactions across an entire organization. This in turn results in unnecessary hurdles for staff members to cope with before they can complete their work.

Yet the most destructive consequence is the perception by staff members that the quality system works against them and does not support the efficient completion of their project leading to a high-quality device. Accurate perception and acceptance of your quality system is vital to the quality of work your organization produces.

Think about the process approach in terms of added value to your organization. Added value may take the form of knowing that methodologies and conditions in which a product or service is rendered are controlled and consistent. Therefore the result will be predictable and consistent. Added value may mean doing the work right the first time or doing it more efficiently, thus resulting in cost savings. Added value may also come from documenting the appropriate information and collecting only the data that will affect your organization. A measurement without an understanding of what you might do when that measurement changes is probably not very meaningful.

Justifications of quality systems based on such statements as «the auditor likes it that way» or «ISO/FDA says to do it this way» are strong clues that the added value is not recognized. Furthermore, if team members do not understand the reasoning behind a requirement, they may apply it inappropriately or not at all. Communicating the reasons why quality processes add value to development and manufacturing is essential to the daily practice of such processes.

Understanding the effects of a process on the entire organization, and not just one specific area, is a key to successful implementation. Often a new quality process will be conceived as a direct result of another process being put in place. Allowing processes to interact within a quality management system is crucial to smooth implementation. This is why the design of quality system processes must be specific to each company's goals. For this reason, generic systems are usually inadequate. Just as design controls require cross-functional groups to come together to discuss the development of a product, so can the creation and modification of your quality processes by cross-functional groups lead to a better quality system.

To better understand the impact of the process approach, it helps to consider how it might apply to a specific business process. Let's look at the process of handling customer feedback and complaints. This process is common to all companies in the medical device industry, yet, depending on the business, type of customer, and product, it may be handled in very different ways.

The first step in developing this process is to answer the question, «What regulatory, quality, or business requirements are involved in this process. There are several regulatory requirements and voluntary quality standard requirements that directly affect complaint handling. At a minimum, a medical device company must consider title 21, part 820.198 of the Code of Federal Regulations (CFR), «Complaint Files», and 21 CFR 803 or 804, «Medical Device Reporting».

If the company is distributing products in the European Union, it must also consider the vigilance reporting requirements under the Medical Devices Directive. Additional requirements may also be placed on this process when the distribution expands to other countries such as Canada or Japan. From a quality-requirements standpoint, both ISO 9001 and ISO 13485 address this process. All of these requirements help to define the basic framework of the customer feedback process.

To create an effective quality process, one must apply this framework to the company's particular business environment. Begin by asking the question, «What other processes interact with this process. In other words, what processes provide input to or receive output from this process? Who are the stakeholders in this process?

In this example, there may be a large number of interactions. Figure 1 shows potential sources of input for a customer feedback process. The number of inputs for an individual company will depend on the size of the organization, the type of product or service, the customer using the product, and the distribution of the product. Although several processes may submit input to the process, the type of input is most likely the same – a customer complaint.

Defining input sources will identify one of the three groups of stakeholders – in this case, customers – who should be involved in creating the process. For the process to be effective, this group needs to believe it will work. If they feel the method for submitting complaints is cumbersome, complicated, or inefficient, or that it somehow doesn't meet their needs, they won't participate in the process. The price a company pays is high: it will not capture all of its customer complaints and will thereby miss golden opportunities to improve its reputation.

The second group of stakeholders needed for the creation of this process are those who receive outputs from the customer feedback process.

The outputs from a customer feedback process may differ greatly, depending on which process receives them. Outputs could include the results of a complaint investigation, copies of all communication with the customer concerning the situation, a design change request, changes to customer training, trend analyses, or a letter of response from the company to the customer.

If the information received from the process does not meet the needs of this second group of stakeholders, one of two things may happen. They will either ignore the information, or they will repeat work that was already completed. In this example, this means the handling of the complaint is ineffective. It will most likely result in additional complaints in the future, repeated investigations conducted by each department that hears about a complaint, and an inefficient use of company resources.

The final group of stakeholders involved in creating a process should be the individuals that actually execute the process. For them to do their job effectively, they need to make sure the inputs they receive are adequate. And for their outputs to be valuable, they must also understand the needs of those who will use the information.

Stakeholders from all three areas are needed to create or modify effective methods for executing the process. In the customer feedback process, there are many methods from which to choose. Should the system be paper-based or electronic? Should a special committee be established to review all complaints? Who decides whether a complaint should be investigated? The answers that result will depend on the individual needs of the company.

After looking at inputs and outputs from the process, the next question is, «What measurements will be used to evaluate whether this process is functioning properly. The key is providing information to management so they can provide appropriate resources to the process to maintain its effectiveness and to improve it. In this example, two measurements that may be useful include the number of days required to complete the investigation of a complaint and the percentage of complaints received with insufficient information.

It should be noted that these metrics are different from the outputs created by the process. They are meant to evaluate how the process is working, not the data received by the process (e.g., the number of complaints received for an individual product line). From these metrics, management can determine whether additional staff are needed to process complaints, what type of personnel are needed, whether additional tools are needed, or whether a change in the process is required.

One pitfall many companies encounter is the creation of metrics for the sake of metrics, i.e., recording data that will not lead to change, regardless of what they show. These types of metrics are time-consuming to create and review, and generally lead to frustration and disillusionment of the staff. Ultimately, such metrics are a waste of company resources. An example could be the number of complaints received per day.

Once the process has been defined and metrics put in place, the final question to ask is, «What do the stakeholders think of the process. This is a question that needs to be asked on a periodic basis. It ultimately indicates whether the right process was created. As a company changes, whether by adding new product lines or services, expanding distribution, or acquiring new assets, asking this question helps ensure that the system is still effective. When a product does not meet user needs, consumers do not buy it or use it; in the same way, when a process does not meet user needs, it will be unsuccessful and unused.

The concept of a process approach is not another hurdle that is meant to impede a company's progress. Rather, it is a change in emphasis that, if applied appropriately, can lead to added value within an organization.

Every company must create a system that meets its needs. The processes of one company may or may not match the processes of another. As your firm competes in a tough marketplace, ISO's new process approach to quality management can help integrate your business systems and procedures to work toward a common goal – ensuring business growth and maintaining an effective quality system.

 

EXERCISES

1. Sum up the main ides of the text and retell it in Russian.

 

2. Read and translate the following word combinations from English into Russian.

good      system      standards      corporate      failure     control

elements     quality      familiar product     cycle      methods      change

 

Even when change is 1)________, most of us would rather run the other way when we see it coming. This is simply human nature, especially when a 2)________ seems to be working satisfactorily. But the reality is that consistent improvement in quality demands change.

So it is with ISO 3)________, which are reviewed every five years to make sure they meet the current standards and needs of the global community. Revisions inevitably affect each of our 4)________ quality systems, and adapting to change and coming up to speed quickly can determine success or 5)________ in a highly competitive environment.

The 1994 edition of the ISO 9001 standard included 20 elements, among them contract review, design 6)________, and statistical techniques. But with the release of ISO 9001:2000, those 20 7)________ have been incorporated into a process approach. The intent of this change is to move users toward process-based methods of 8)________ management. Consequently, ISO 9001:2000 and the upcoming release of ISO 13485 (specific to medical devices) are causing companies to reevaluate their quality systems.

Is this new emphasis on process a matter of semantics, or is there something more substantial behind it? Although the process approach may be unsettling at first glance for some, those 9)________ with quality management will see in it such familiar concepts as the quality management system, management responsibility, resource management, 10)________ realization, measurement, analysis, and improvement.

Defining metrics and 11)________ of assessment specific to an organization is critical to the development of a successful product. This ISO revision will cause companies to think through the life 12)________ of a device in terms of smaller, interrelated processes that contain the 20 elements of ISO 9001. But more importantly, this 13)________ will keep the focus on how the quality of one process affects the quality of the next.

 

3. Read the following article and make a rendering of it in English.

Существующая практика построения систем управления включает в себя несколько подходов к организации систем управления. Наиболее известны из них системы, построенные на управлении функциями и управлении бизнес-процессами организации.

Бизнес-процесс – последовательность действий (подпроцессов), направленная на получение заданного результата, ценного для организации.

Системы управления, построенные на принципах управления функциями, представляют собой иерархическую пирамидальную структуру подразделений, сгруппированных по выполняемым функциям. Под функциональным подразделением можно понимать группу экспертов в данной функциональной области. В организациях, построенных по данному принципу, управление осуществляется на административно-командных принципах.  Другим подходом построения систем управления является управление потоками работ или процессами, составляющими деятельность предприятия. Процессное подразделение включает в себя координатора – владельца процесса и исполнителей из различных функциональных областей, сгруппированных по принципу единства результата бизнес-процесса. Подобные системы часто называют «горизонтальные», подразумевая под «вертикальным» управлением иерархию функциональных подразделений и руководителей в стандартной системе управления, построенной по функциональному принципу.

Понятие бизнес-процесс лежит в основе процессного подхода к анализу и синтезу деятельности организации. Процессный подход позволяет рассматривать деятельность организации как связанную систему бизнес-процессов, каждый из которых протекает во взаимосвязи с другими бизнес-процессами или внешней средой. В настоящий момент применение процессного подхода является обязательным условием для построения Системы менеджмента качества в соответствии с требованиями стандарта ISO 9001. Практика показывает, что система управления, построенная на принципах процессного управления, является более эффективной и результативной по сравнению с равной ей по масштабу функциональной системой. Вместе с тем, разработка и внедрение такой системы – сложный процесс.

Ключевыми понятиями процессного подхода являются:

Результат бизнес-процесса – то, ради чего осуществляется бизнес-процесс, т.е. деятельность всегда рассматривается вместе с целью этой деятельности – получение на выходе некоторого результата, удовлетворяющего заданным требованиям. Результаты бизнес-процесса часто упоминаются как выходы бизнес-процесса.

Владелец бизнес-процесса – должностное лицо, несущее ответственность за получение результата процесса и обладающее полномочиями для распоряжения ресурсами, необходимыми для выполнения процесса. Часто приходится наблюдать чисто формальные результаты внедрения процессного подхода – владелец бизнес-процесса назначается практически произвольно, ему не дают реальных полномочий, например, по распоряжению персоналом, необходимым для осуществления процесса. В этом случае говорить о какой-либо ответственности Владельца бизнес-процесса за получение результата не приходится, и само получение необходимого результата оказывается под угрозой.

Исполнители бизнес-процесса – команда специалистов из различных функциональных областей (кросс-функциональная команда), выполняющих действия процесса. Исполнители процесса в большей степени ориентированы на результат, чем исполнители отдельных функций при функциональном подходе, так как основой мотивационной схемы при процессном управлении является распределение бонусов среди членов команды только при получении конечного результата. При функциональном подходе исполнители мотивируются только за исполнение функций и не заинтересованы в получении конечного результата.

Входы бизнес-процесса – ресурсы (материальные, информационные), необходимые для выполнения и получения результата процесса, которые потребляются или преобразовываются при выполнении процесса.

Основным вопросом, который встает перед разработчиком модели является принцип выделения бизнес-процессов. Исходя из определения, принцип выделения процессов один – это результат. При выделении бизнес-процессов необходимо следить, чтобы на одном уровне модели присутствовали одноуровневые результаты деятельности, а следовательно, и процессы.