CONTENTS

TITLE PAGE

INTRODUCTION

UNIT 1. INTRODUCTION TO QUALITY MANAGEMENT

UNIT 2. EVOLUTION

UNIT 3. CUSTOMER FOCUS

REVIEW units 1-3

UNIT 4. LEADERSHIP

UNIT 5. ENGAGEMENT OF PEOPLE

UNIT 6. PROCESS APPROACH

REVIEW units 4-6

UNIT 7. IMPROVEMENT

UNIT 8.EVIDENCE BASED DECISION MAKING

UNIT 9. RELATIONSHIP MANAGEMENT

REVIEW units 7-9

UNIT 10. QUALITY STANDARDS

UNIT 11. QUALITY MANAGEMENT SOFTWARE

UNIT 12. QUALITY CONTROL

REVIEW units 10-12

UNIT 13. QUALITY ASSURANCE

UNIT 14. SERVICE QUALITY

REVIEW units13-14

APPENDIX

CONCLUSION

REFERENCES & RESOURCES

REVIEW units 1 - 3

 

1. Match the word/phrase to its definition.

1.     Sending over the wire/wire service

a)                The number of real, individual visitors to a website, determined by individual IP addresses of the visitors. A way to measure the popularity of a website (the higher the number the better), rather than relying on number of site visits, which can encompass one person visiting a site several times. Can help show clients how many people potentially saw their article.

2.     UVM (unique visitors per month)

b)                A distribution service for Qualityess releases that allows you to get news out about your client to several media outlets across the country in a short amount of time. Since there is a cost associated with wire services, they are usually only used in the event of big company news or breaking news. Businesswire and quality Newswire are examples of this service.

3.     Traction

c)                 A publication targeted to a specific industry for people that work in that industry (usually not for consumption by the general public). Examples include: Variety (entertainment industry) and ComputerWorld (information technology industry).

4.     Trade publication

d)                A term to denote interest in your client from a media outlet – this could be a request for more information or actual coverage.

5.     Round-up

e)                 A news service that takes a single story and places it on several websites or in several outlets nation/worldwide – Associated Qualityess is an example of a syndicate. When a piece of client coverage is syndicated, it means that the same story ran in multiple media outlets.

 

6.     Syndication/syndicate

f)                  A story that highlights several Qualityoducts/services that apply to a certain topic, which can range from Valentine’s Day gifts to best Qualityoducts from a trade show. Though these are smaller than feature stories, they are a great compliment to any media relations campaign and can often point out the strengths of your clients versus their competitors.

 

 

2.Do the quiz.

1. What is the full form of Total Quality Management ?

A. Testing for Quality Metrics

B. Total Quantity Measures

C. Timely Quality Management

D. Total Quality Management

 

2. What is Kaizen ?

A. A type of Kimono to be worn whlie participating in TQM meetings

B. A new brand of Cars made using TQM

C. A small improvement

D. A statistical technique using 7 QC tools

 

3. What is Muda ?

A. Strain

B. Waste

C. Discrepancy

 

3. Make up a dialogue.

Student A

Student B

You are a Quality Manager. You give an interview about your job. Tell the journalist about your professional duties, people you communicate to, problems you have to deal with in your work.

You are a journalist. Ask the quality manager about his/ her job: professional duties, people he/ she communicates to, problems he/she has to deal with in his/ her work.

 

4. Role-play. 

4.1 Act out a situation. You may use the questions below to help you.

Student A

Student B

You are looking for a job of a Quality Manager. You think that you do not have anything that could impress your potential boss. But you want to get a job and you ask your friend for advice. Your friend is an image-maker.

You are an image-maker. You know how to invert a bad argument into the best. Talk to your friend and pick up all necessary information. Help him in writing a resume.

 

4.2 Act out a situation. You may use the questions below to help you.

Student A, B

Student C

You’ve come for an interview with a personnel manager of the leading company. Convince him or her you are what they need.

You are a personnel manager of the leading company. You interview several people for a position of a Quality Manager. Pick up all necessary information and chose the best candidate. Explain your group mates your decision afterwards.

 

1.                Why do you want to work in company? 

2.                How would you balance advocacy and objectivity?

3.                What writing experience do you have?

4.                How would you put together a pitch?

5.                What media outlets do you follow on a regular basis? Why those ones?

6.                Is there anything our organization has been doing lately that you find interesting?

7.                How would you prioritize and start your work day?

8.                What skills do you have that would help communicate a client’s message?

9.                How would you go about finding relevant contacts and sources?

10.           How would you contact and communicate with a reporter?

11.           How would you deal with a crisis?

12.           What are your favorite social media platforms?

 

5. Video:

5.1 You are going to watch Tim Ferriss telling why you should define your fears instead of your goals.

 

So, this happy pic of ________ was taken in 1999. I was a senior in college, and it was right after a dance practice. I was really, really happy. And I ________ exactly where I was about a week and a half later. I was sitting in the back of my used minivan in a campus parking lot, when I decided I was going to commit suicide. I went from ________ to full-blown planning very quickly. And I came this close to the edge of the precipice. It's the closest I've ever come. And the only reason I took my finger off the trigger was thanks to a few lucky coincidences. And after the fact, that's what scared me the ________: the element of chance.

So I became very methodical about testing different ways that I could manage my ups and downs, which has proven to be a good investment. (Laughs) Many normal ________  might have, say, six to 10 major depressive episodes in their lives. I have bipolar depression. It runs in my family. I've had 50-plus at this point, and I've learned a lot. I've had a lot of at-bats, ________  rounds in the ring with ________, taking good notes. So I thought rather than get up and give any type of recipe for success or highlight reel, I would share my recipe for avoiding self-destruction, and certainly self-paralysis.

And the tool I've found which has proven to be the most reliable safety net for emotional free fall is actually the same tool that has ________  me to make my best business decisions. But that is secondary. And it is ... stoicism. That sounds boring.

You might think of Spock, or it might conjure and image like this a cow standing in the ________. It's not sad. It's not particularly happy. It's just an impassive creature taking whatever life sends its way.

You might not think of the ultimate competitor, say, Bill Belichick, head coach of the New England ________, who has the all-time NFL record for Super Bowl titles. And stoicism has spread like wildfire in the top of the NFL ranks as a means of mental toughness training in the last few years. You might not think of the Founding Fathers  Thomas Jefferson, John Adams, George Washington to name but three students of stoicism. George Washington ________  had a play about a Stoic  this was «Cato, a Tragedy» performed for his troops at Valley Forge to keep them motivated.

5.2 After watching the video say in what context the following words and phrases were mentioned.

·        why would people of action focus so much on an ancient philosophy?

·        high-stress environments;

·        around 300 BC in Athens, someone named Zeno of Citium taught many lectures walking around a painted porch;

·        stoicism as a comprehensive system for doing many, many things;

·        decreases emotional reactivity, which can be a superpower;

·        let's say you're a quarterback;

·        a CEO, and you fly off the handle at a very valued employee because of a minor infraction, that could cost you the employee;

·        you feel helpless and hopeless, unabated, that could cost you your life;

·        focus on one that completely changed my life in 2004;

·        a very close friend, young guy, my age, died of pancreatic cancer unexpectedly;

·        she didn't give me a Dear John letter, but she did give me this, a Dear John plaque;

·        business hours are over at five o'clock;

·        to put on my desk for personal health;

·        I was working 14-plus hour days, seven days a week;

·        depressants to wind down and go to sleep;

·        I felt completely trapped;

·        a book on simplicity to try to find answers.

 

5.3 Say whether these statements are true or false. Correct false ones.

1.     «We suffer more often in imagination than in reality» was said by Seneca the Younger, who was a famous Stoic writer.

2.     Visualizing the worst-case scenarios, in detail, that you fear, prevents you from taking action, so that you can take action to overcome that paralysis.

3.     My problem was monkey mind.

4.     I needed to capture my thoughts on paper. So I created a written exercise that I called «fear-setting», like goal-setting, for myself.

5.     The first page is right here. «if I ...?»  This is whatever you fear, whatever is causing you anxiety, whatever you're putting off. It could be asking someone out, ending a relationship, asking for a promotion, quitting a job, starting a company. It could be anything.

6.     In the first column, «Define», you're writing down all of the worst things you can imagine happening if you take that step.

7.     When you go to the «Prevent» column, you write down the answer to: What could I do to prevent each of these bullets from happening, or, at the very least, decrease the likelihood even a little bit.

8.     Then we go to «Repair». So if the worst-case scenarios happen, what could you do to repair the damage even a little bit, or who could you ask for help?

9.     The second page is simple: What might be the benefits of an attempt or a partial success? You can see we're playing up the fears and really taking a conservative look at the upside. So if you attempted whatever you're considering, might you build confidence, develop skills, emotionally, financially, otherwise? What might be the benefits of, say, a base hit? Spend 10 to 15 minutes on this.