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CONTENTS UNIT
1. INTRODUCTION TO PUBLIC RELATIONS UNIT
13. HOW TO WIN OVER AND WOW A CROWD |
REVIEW units 13-14 Point out
the advantages and disadvantages of being engaged in these professions.
Example: military man
2. Make a small speech supporting the statement «The Modern World
Needs PR Managers». Produce at least five arguments proving
this point of view. 4. Answer
the questions below 1.
What does a PR manager do? 2.
Is communication essential part of their
work? Why do you think so? 3.
What kind of knowledge should a PR manager
have? 4.
How many areas does the work of PR Agency
have? What are they? Speak briefly about each one. 5.
What kind of area seems of the greatest
importance to you and why? 6.
What area would you like to work in and
why? 7.
What are your job perspectives? 8.
Would you like to work in Russia or abroad?
Why? 5. Find the
words in the text that have such meanings as: 1.
to encourage the sale of a product 2.
to guarantee 3.
to satisfy 4.
to carry (goods, etc.) to a
destination 5.
to be in charge (of) 6.
to produce 7.
to mark with a label 8.
to make or become full 6. Match
the words to the definitions.
7.
Read the description of a Packaging Engineer job and fill in the correct
preposition from the box. Each preposition should be used once. Plans and directs activities concerned ___
design and development of protective packaging containers. 1
Analyzes engineering drawings and
specifications of product ___ determine physical characteristics of item,
special-handling and safety requirements, and type of materials required ___
container. 2
Consults ___ establishment’s
purchasing and production departments to determine costs and feasibility ___
producing proposed packaging. 3
Develops or directs development of
sketches, specifications, samples, and written analyses of proposed packaging
in order to present design
___ approval. 4
May confer ___ customers or sales
representatives to draw up contracts. 5
May advise employer or customers ___
efficient packing procedures, innovations ___ packaging materials, and
utilization of sealing and fastening devices. 8.You are going to read the information
about making a presentation. While reading answer the questions. This will
help you to
understand how to make a presentation using your own experience and
observations. Presentation is a kind of oral performance. The point of any
presentation is to make an audience feel interest about what you are speaking
and share your point of view. ·
Give examples of the most
successful presentations. Who made them? ·
In what spheres of social life is
it used? ABCs of a
presentation Introduction Introduction gives the listener
an idea of what to expect and acts as a «hook» to grab attention. You may start with «Hello. My name is … . The topic of my presentation is …
». Main part Main part supports the «controlling» idea of your presentation. Divide your conception into arguments and
build the arguments according to the following structure: What is the main idea of the paragraph? What information will be used to support the main idea? What does the information mean? Give an explanation? Conclusion The point of conclusion is to summarize what was said to support the
aim of the presentation and give the listener a sense of completeness. You may finish with «In conclusion I would like to say … / draw your attention to « To provoke interest in a listener most of the speakers use special
techniques. Think of people who are the best at it and say what techniques they
use. Now read the description of some rhetorical devices and give examples
of their use. Music: Captures attention – helps recall. Patriotism: Suggests that purchasing this product show your love for
country. Plain Folks: Suggest that the product is a practical product for
ordinary people. Snob Appeal: The use of the product makes the customer a part of an
elite group. Bribery: Gives a desirable «extra something» – free fries, free soda,
etc. Bandwagon: Exploits the desire to be part of a group or crowd. Transfer: Words & ideas with positive connotations are used to
suggest that the positive qualities should be applied to the product; the product
takes on certain properties. Character Hook: Hero, villain, or victim embodies a key attribute of a
brand. Emotional Appeal: Plays upon fear or sentiment of consumer rather than
logical decision. Cute animals, babies, hands on (physical touch between a
loving parent and a child). Wit & Humor: Diverts attention – you don’t even think about the
product. Card Stacking: Puts all the «cards» in favor of the
product; it makes the other «guy» look pathetic – over exaggerates. Testimonial: Uses word of an expert or a famous person to promote a
particular idea or product. The consumer identifies with the person. Now make your own presentation on a profession of a PR manager. 9.
You are going to read the text and make up a dispute afterwards. We all want a dream
job. Just like finding that one great love, it’s a goal that virtually
everyone has. After all, over the course of our lifetimes, we’ll work some
90 000 hours–and that’s a lot of time to waste on
something you’re not passionate about. While identifying the
ideal career is not a walk in the park, I’m here to tell you it’s also not a
fantasy. ·
Do you agree? What steps are
essential to make to find your dream job? 10.
Discuss in pairs such an opinion: «Resume is a self-promotional document that presents you in the best
possible light, for the purpose of getting invited to a job interview» ·
Do you agree? ·
Can a person exaggerate
to get a job? If yes, then in what degree? |